In this excerpt from the work "The Two JRB's Tour Guide of Val Verde and Coahuila",
our tourguides Dr. John Romulus Brinkley and Judge Roy Bean talk about
"Doctor*" John Romulus Brinkley

*The World's Most Successful "Quack"
HIs mix of evangelism, medical fraud, and political power
earns him Millions of Dollars during the Great Depression using a Radio Station
with ONE MILLION Watts of power to sell his "Fountain of Youth."
Probably born into poverty around 1885-1896 in
North Carolina or Tennessee, records show that early in his career he traveled
as an "Electro-Medic Doctor" whose question of "Are you a Manly
man full of youth and vigor?" set the theme for a life of unparalleled
economic success in spite of this early trail of bad checks and unpaid bills.
He failed to finish medical school; once he met the Dean of John Hopkins University
who advised young Brinkley to "seek another type of employment." His
'legitimacy' started with a diploma from a
He married Minnie, the daughter of a doctor, and
moved to
The Legend: One day a mysterious Mr. X come
in complaining of lack of vigor and probably prostate problems, saying "I
used to be as frisky as a goat!" and Doc probably said "You don't
have the glands of a goat," so the patient countered "Well why don't
you put them in then?" Brinkley operated on the man, sacrificing a goat,
and Mr. X soon fathered a ten-pound baby boy promptly named Billy.
Other "Doctors" worked with similar theories
but used gorillas or ring-tailed monkey glands. In the early days, Doctor Brinkley
even let patients select their own goat! He reported to other eclectic doctors
on the "Marker of astonishing sexual vigor, which the details can only
be hinted at. It can make old men execute young ideas!" The fifteen-minute
operation cured impotence, insanity, hardened arteries, prostate problems, high
blood pressure, skin disease, old age, and turn gray hair dark again. Half an
operation, half a head of gray hair!
Since a majority of older men would someday suffer
prostate problems, Brinkley's clientele seemed endless. Stories appeared in
newspapers mixing his fundamentalist beliefs against evolution with the message
of his goat-gland science, screaming headlines such as "
He mailed out press releases and flyers, and earned
enough money to travel while visiting rich client's homes to perform the operation.
Radio: In
Back in
People would crowd around their radio, as we do
today around the TV, in living rooms across the nation to hear descriptions
of ailments and other 'delicate' topics, followed by Brinkley's promise of cures
and relief, always prescribing his own manufactured and numbered medicines over
the air. He probably stocked close to one-thousand drugstores in the listening
area. Brinkley especially encouraged elderly men, with lines such as "A
man is as old as his glands", to visit his new Milford hospital, which
contained an educational 'trophy room' containing preserved appendices and other
body parts.
At approximately $750 per visit in YESTERDAY'S dollars,
he made millions! His practice flourished along with his fame; he became an
Admiral in the
Politics: Eventually, his enemies within
the American Medical Association convinced the State of
San Felipe
The
Man Who Put "
Border Blasting: Eventually the station
upgraded to a record million watts effective power with an antennae array pointed
to
Opulence: John, wife Minnie, and son Johnny
Boy (first person to sing "Happy Birthday" on the radio) traveled
the world and enjoyed almost royal attention and press wherever they landed.
He returned from a trip to the Galapagos Islands of Ecuador with giant tortoises,
penguins, and home movies of the trip. The doctor spent lavishly; on yachts,
jewelry, land, clothing, fleets of sixteen-cylinder Cadillacs with his name
inscribed sixteen times in the gold trim, diamonds, and opened beautiful hospitals
in Little Rock, Arkansas; McAllen, Texas and in the top three floors of Del
Rio's Roswell Hotel, but his only lasting monument remains the Brinkley Mansion.
The
An elegant example of
At one party, fifty local high school "geisha"
girls served hundreds of guests as two fountains, from the Chicago World's Fair
of 1929, danced in a blaze of colored lights and music surged up from the huge
pipe organ in the basement where 1,063 pipes built into the walls of the three
stories occupied five rooms! The party's end included a fireworks show that
spelled 'goodnight' across the dark sky while giant spotlights darted and lit
the clouds of smoke.
"Doctor" John Romulus Brinkley probably
died of stress from the confiscation of his radio station; on June 20th, 1941
he suffered a coronary occlusion, Aug. 23rd a blood clot in the leg, Aug. 28th
amputation, Sept. 1st heart failure, on September 23rd the US Post Office slapped
him with a twelve million dollar mail fraud suit, on Dec. 22nd another heart
failure, and on May 26th, 1942 he died at his home in San Antonio.
This excerpt from a real piece of work called "The
Two JRB's Tour Guide of Val Verde and Coahuila",
where the ghosts of "Doctor"
Brinkley and Judge Roy Bean lead
us around the Oasis of West Texas and Mexico for some great
Coahuilan desert snorkeling, might soon be released as a hardcover coffee table book, part of a publication
on CD-ROM and with high-resolution multi-media; photographs,
sound and music, filmclips, artwork, and textual ruminations.
Contact System Administrator for more information.
All content and images Copyright © 2002
Mark Plimsoll. All rights reserved.